Hi, I’m Liron.

​

I’m a product designer and specifier with 20 years of experience in design and 6 years specializing in user experience.

I have extensive experience in responsive design and a strong understanding of diverse platforms, including the creation of websites and applications.

For the past 5 years, I’ve worked at Bank Hapoalim in the business client department as the chief designer. In this role, I led significant changes to the website and application, collaborating with a large team. My work included building processes, redesigning the site and application, and addressing various project needs.

Additionally, I was a designer for the bank's capital market website and other products.

I hold a degree in visual communication from the Technion. Early in my career, I worked in a studio focusing on product design, fashion, and advertising. After further studies at Shenkar College, I joined Matrix Experience, where I led various projects.

I bring substantial experience working as part of large teams, including managing and leading a team of designers. My skills include excellent organizational and interpersonal abilities, pixel-perfect design, attention to detail, and proficiency in creating screens and prototypes for research, user testing, and guerrilla testing. I work closely with designers, product managers, developers, software testers, and QA teams.